Customer Update May 8, 2006

Telefónica drives off-portal market with Bango

Telefónica Móviles España (TME), Spain's largest mobile operator, is the latest operator to partner with Bango and drive the off-portal market, enabling you to charge for mobile content hosted outside of their portal. This means you can now target the 19.9 million TME subscribers who are able to pay for your mobile content on their phone bill.

Bango has a direct connection to the Telefónica Móviles “Pagos Móvistar” payment service, providing Spanish consumers with the same trusted mobile internet payment experience which has proved so popular elsewhere in Europe. Up until now, this no surprises payment experience has only been available to TME subscribers buying content on the operator portal.

“We are committed to giving our customers the widest choice of content and enabling more players to enter the market. This will make the pie bigger for all of us,” said Alicia Calvo, Head of Mobile Commerce at TME. “Bango’s service makes it easy for content providers to activate mobile services and build a business on the mobile internet.”

Start your marketing in Spain

Spain is a rapidy evolving mobile market in Europe with 48 million mobile phone subscribers and over 90% of the population own a mobile phone. In the coming months, Bango will be announcing on-bill payments with the other Spanish operators.

You don't need to do anything to benefit from this enhancement to the Bango Service. Any Telefónica consumers wishing to buy content will now be offered to pay on their phone bill.

If you have any questions, please contact Customer Services.

Regards,

The Marketing Team at Bango

Explanation of Sales figures

If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.

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