Customer Update September 18, 2006
Yahoo! and Bango make your advertising more effective
At last week’s CTIA show in Los Angeles, Bango announced a global marketing partnership with Yahoo! that delivers the following benefits to you:
- Direct integration with Yahoo! Mobile search marketing making it easy for you to respond to tens of millions of searches every week powered by Yahoo! (30 million per month in UK alone).
- Users coming in through this marketing channel are pre-qualified as WAP enabled mobile users, so your marketing spend will be much more effective.
- Bango enables you to track responses in detail – down to country, network or even individual user level.
- Users can pay for your content during the WAP session, wherever they are in the world. Bango BillRank technology and our extensive billing relationships ensure that users are presented with best possible way to pay for your content.
- In the coming months, you will be able to re-invest money earned from content sales directly into Yahoo! search marketing – increasing your revenue growth.
The normal "web model" applies – you bid on search terms and you pay if (and only if) users arrive at your mobile site. For an initial period, many search terms will be free, as Yahoo! is keen to improve the user experience and stimulate growth of this market.
You may already be using Yahoo! to drive traffic from the Orange UK search engine, where we have been working together for more than a year.
Yahoo!'s selection of Bango as it's business partner to get into the mobile internet marketplace is a great endorsement of the Bango community. The service will go live in October, more details to come in a future customer update and at Bango.com.
Regards,
The Marketing Team at Bango
Directory auctions now open!
The next round of Directory auctions is now open and live bidding starts on the following dates:
Position 1 - 25/09/06 3pm GMT
Position 2 - 26/09/06 3pm GMT
Position 3 - 27/09/06 3pm GMT
Position 4 - 28/09/06 3pm GMT
Find out more...
Orange and R-ratings
Bango is now integrated with the Orange Age Verification (AV) system. To ensure you are fully compliant, remember to always use an R-rated Bango Number for your R-rated content. Do this and Orange will never block age-verified customers from your site.
Find out more... (login required).
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
To view past customer updates, click here
