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Customer Update 21st April 2008

White list your mobile site

Sprint has launched transcoding using OpenWave's Openweb technology. It's being introduced in 3 phases with the second phase launching in a couple of weeks and the third in a couple of months. Even though your site maybe mobile friendly, you still need to submit your site to their white list.

In phase one, one of the key features is mobile fetch first. The application tests websites to determine if they are mobile friendly, and if not, will adapt the site to meet the capabilities of the handset that is being used. The system will adjust the page layout and look and feel to ensure that it maintains an easy transition from PC to mobile. If the page is mobile friendly, it will only have minimal adjustments made to it.

Sprint encourages content providers to use well known mobile naming conventions e.g. m., wap. and .mobi. We advise you to add your mobile site to the Sprint white list so that Sprint know not to adjust your site. You can add your site name to the following forum post and they will white list it for you. Sprint Forum

If a website accessed via OpenWeb v5.7+ returns content which OpenWeb does not consider as "mobile content" for the device in question, OpenWeb will automatically re-fetch the content, in transcoding mode.

If the remote website doesn't want this to happen (i.e. it knows the content it is returning will work with the mobile device, so shouldn't be transcoded), the website can output a "Cache-Control" HTTP header with a value of "No-transform":

This is the way the W3C has recommended is the correct way to mark a website as not to be adapted / transcoded.

The following link has more info on outputting HTTP headers from any website, whether mobile web or big web:
Webmasterworld

Webinar

Mobile analytics - track the success of mobile ad campaigns on Thursday 24th April at 4pm GMT. Click here for information and registration


Kind regards


Bango customer services

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