Customer Update 25th February 2008
In this week's update...
Spread your content virally and join us for a free webinar
Make use of WAP.com today to drive new traffic to your site
If you haven't looked at WAP.com as a key tool in driving traffic to your service then now is the perfect time. WAP.com was upgraded recently. We've since seen the rate of growth on the portal go through the roof.
In the week after the update went live:
- Daily growth in new users of WAP.com increased by 340% !
- The number of favorites added by users each day soared by 200%
- Other actions (e.g. invite a friend or change username) went up 250%
Those are big numbers and it's all driven virally. Make sure it's your content that WAP.com users are browsing and sharing. Now that WAP.com usage is growing fast, it's crucial that your content is registered in the Bango Directory so it can be found when people search. It's a free opportunity for marketing.
A key part of the WAP.com upgrade was to introduce the 'Add to my favorites' button. You can display this on your site to offer your users an easy way to store your site in their WAP.com favorites. We are now seeing hundreds of favorites added using this mechanism every day
Not only can your users easily find their way back to your site, their friends and the entire WAP.com community will see that they like your site. If one visitor adds your site, it is listed as "Fresh". As more visitors add your site, it becomes "Hot". The more users add your site, the hotter it becomes and the higher up the WAP.com rankings it appears.
There's never been a better time to use WAP.com for free and secure your share of the traffic it generates.
Use Analytics to maximise your mobile marketing - free webinar
Register now to secure your place on Wednesday 27th February at 4pm (11am EST). The webinar will give an overview of mobile marketing and explain how Bango Analytics can be used to precisely target your marketing campaigns. Read more about the agenda we'll be covering.
We hope to see you online on Wednesday's webinar.
Kind regards
Bango customer services
What is WAP.com?
Getting your content visible on WAP.com is an excellent way to drive traffic and boost sales. WAP.com is Bango's vibrant portal where users can search for content, add sites to their favorites, see what content is hot, share content with their friends, personalise the portal and much more. Visit WAP.com on your mobile to see how users would search for and share your content.
To view past customer updates, click here
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