How bundling third-party OTT services reduced churn and reversed subscriber decline for European mobile operator
When merchants and OTT providers partner to provide streaming services through bundles, rewards and incentives, success is measured in customer numbers. But the criteria for success differs. Merchants expect incremental growth in customer numbers for each offer that goes out…
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Sharland formerly served as Brand Media Director at Dunnhumby
Audiens, the innovative Customer Data Platform, has named Rob Sharland as VP Global Sales in a move to strengthen and accelerate rapidly expanding international growth. Sharland joins Audiens from Dunnhumby, the global Customer Data Science company where he was Brand…
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Bango 2019 app marketing survey

September 2, 2019▪︎Sukey Miller
What role does monetization play in your app marketing strategy?
At Bango, we want to learn about the role that monetization plays in your app marketing strategy. We’ve created 10 painless questions in this short survey to get your expertise and insight into current trends and best practice. Your answers…
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App developers are masters of analytics. They know who installed their app, who went through the tutorial, how many hours users spend in their app, and they know who pays. Using this information, app developers and publishers can predict who…
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What’s new in Bango Marketplace?

August 9, 2019▪︎Guy Singh
Bango Marketplace gets app developers straight to paying users, which gets you to revenue faster. Now we’ve made it even easier for you to reach the audiences that generate the most revenue. Open access You can now instantly view ALL…
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Mickey the media streaming mogul mouse

June 25, 2019▪︎Andy Bovingdon
The streaming entertainment space is about to see one of the biggest changes in its history as industry behemoth, Disney, enters the market.
Disney own an impressive set of companies producing premium original content; Pixar, Marvel, Lucasfilm and 21st Century Fox. Anyone entering the market with this range and quality of original content has the muscle to change the streaming entertainment landscape. Just…
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Smule, developer of the highly successful Sing! Karaoke app, ran a marketing campaign targeting Indonesian mobile subscribers that were proven to pay for in-app content. The result was an increase of over 2x the conversion rate of free to paying…
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Drive your Google Play revenues through app developer partnerships – Part 3
With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
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App developers and marketing spend

May 28, 2019▪︎Andy Bovingdon
Drive your Google Play revenues through app developer partnerships – Part 2
With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
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With the right tools, mobile operators become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. Here we serialize the latest Bango guide for operators which explains how leveraging Direct Carrier…
Read more
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